About Us

At i360 we find the consumer products that you want today as we innovate the products that you will want tomorrow.

In 2005 James Pitts-Drake, founder and CEO of i360 was selling third party CE products, all of which were perfectly OK. But that was the problem, James did not believe OK to be good enough. He wanted to retail items that, whilst remaining affordable, were of a quality that would differentiate i360 from other brands.

James wanted this difference to go further than the products themselves starting with involvement with the manufacturing process. This meant visiting the factories, getting to know all of those involved in the process, especially those on the shop floor. Developing relationships with people along the supply chain and then looking after sales and distribution from i360’s warehouse in Wiltshire.